Our Practice in Fayetteville

Dr. Story Viviano earned her bachelor’s degree in Biology from the University of Arkansas and went on to receive her Optometry Doctorate from Northeastern State University Oklahoma College of Optometry.

During her training, Dr. Viviano completed a clinical externship at Eyecare Associates of South Tulsa. She is a member of the Arkansas Optometric Association and the American Optometric Association. She is passionate about patient education and building lasting relationships, ensuring every patient feels informed and confident in their care.

An Arkansas native, Dr. Viviano is proud to serve her home community. Outside the office, she enjoys spending time with her husband Joey and their son Whitson, relaxing at the lake, hunting, cheering on the Hogs, and exploring great food with family and friends.

Samantha grew up in Marvell, Arkansas, where her love for fashion and design started early. She spent many afternoons in her grandparents’ department store, Davidson’s, dressing up in hats and shoes.

Samantha graduated from the University of Arkansas at Little Rock with a degree in health sciences with an emphasis in community health promotion. She began her optical career in 2004 as an optician and buyer. The role combined the sharp fashion sense she honed in her grandparents’ store and her interest in healthcare to the benefit of patients and customers.

Samantha joined our team in January 2017 as our insurance and accounts receivable whiz. Outside of the office, she enjoys spending time with her family, volunteering, cooking, and trying new culinary experiences.

Traci has helped Fayetteville clients find stylish, distinctive frames that fit both their vision needs and personal style in Fayetteville since 1991. Many of you may already know and love her from Eye Fashions, and we are thrilled to have her at Uptown Eyes. Her extensive knowledge of frames, lenses, coatings, and styling makes her a wonderful resource for our patients and a valued part of our team.

Traci earned her Bachelor of Science in Biology from the University of Missouri–St. Louis and she is a Licensed Optician in Arkansas. She is also a proud member of the Opticians Association of Arkansas, reflecting her ongoing commitment to excellence in eye care and service.

Outside the office, Traci enjoys spending time with her husband, visiting family, floating on the river, and learning to preserve homegrown foods. She is also excited to welcome her first grandchild soon, making this an especially joyful season for her and her family.

Baylee became a member of the Uptown Eyes team in May 2022. With a prior passion for patient care and correspondence, she fell in love with the world of eye care. She values the ability to combine the importance of ocular health with a person’s overall well-being, and the fun and excitement of crafting your image through eyewear!

Having worn glasses since the age of 2, she can’t imagine herself without “4 eyes,” and takes delight in watching patients “find themselves” with our optical department.

When she’s not behind the front desk, she’s spending quality time with her lucky black cat and rambunctious 70 lb dog (probably with a craft project close by).

Patrick has worked in the optical world of styling since 2016. He moved to Fayetteville from southeastern Arkansas years ago to study fashion at the University of Arkansas while interning as a tailor at a local clothing design firm. Soon after that, he found himself highly intrigued and passionate about eyewear designs and styling patients.

He has a friendly personality, and he loves helping people of all ages discover their inner style and enhance their confidence.

Patrick loves spending his free time tending to all his plants, researching fashion trends, playing vinyl records on his Andover turntable, jogging, and enjoying time with his friends and family.

Taylor has been a professional in the optical world since 2023. She quickly discovered a passion for providing compassionate patient care and is always eager to expand her knowledge. She recently joined our team after relocating from Fort Smith to NWA and is thrilled by the idea of planting roots with Uptown Eyes.

As a glasses wearer since Kindergarten, Taylor has always taken delight in choosing new styles. Anything funky and colorful is sure to catch her eye.

When she’s not at work, she can be found dancing at the nearest live music venue or at home painting a new canvas for her gallery wall. She also enjoys taking her two dogs, Chaka and Cass, on daily walks with her boyfriend, Noah.

Linda joined the Uptown Eyes team as a Patient Care Coordinator in 2025. Although the University of Arkansas brought her to Fayetteville, the people she has met along the way have made it home. She lives in Fayetteville with her husband, daughter, and two dogs.

Linda enjoys consulting with patients interested in IPL (Intense Pulsed Light) treatments, helping them understand the benefits for Dry Eye Syndrome and what to expect throughout the process. One of the most rewarding parts of her role is witnessing the transformation that occurs when patients experience greater comfort and improved quality of life through treatment.

One of Linda’s favorite aspects of working at Uptown Eyes is seeing the smile on a patient’s face when they put on their new glasses or experience the confidence that comes with clearer, more comfortable vision. Her goal is to provide a welcoming, supportive experience and exceptional care for every patient who walks through the doors.

Outside of work, Linda enjoys traveling without an agenda, cooking new dishes, and riding bicycles with family and friends.

Jennifer began her career in the eye care field in 2025 and quickly discovered a passion for helping patients through every step of their vision care journey. What started as an introduction to the profession soon became a true calling, as she fell in love with the combination of patient care, advancing technology, and the opportunity to make a meaningful difference in people’s daily lives.

As she continues to grow in the profession, Jennifer is excited to further her career in optometry and expand her knowledge of eye care. She is passionate about learning new skills, staying current with advancements in the field, and pursuing opportunities.

Outside of the office, Jennifer enjoys reading and photography. Whether she’s getting lost in a great book or capturing special moments through her camera lens, she appreciates opportunities to learn, be creative, and see the world from different perspectives.

Max joined the Uptown Eyes team several years ago and has quickly become one of our most popular staff members. As Chief Welcome Officer, he specializes in greeting patients, boosting office morale, and collecting pets from anyone willing to give them.

His professional interests include belly rubs, treats, and conducting thorough inspections of office trash cans. Max is a consistent Employee of the Month and is known for his friendly personality, calm demeanor, and dedication to making patients feel welcome.

When the workday is over, Max heads home with Dr. Baureis, where he enjoys spending time with his family, chasing squirrels, and claiming the best spot on the couch.