We Want You to Love Your Look
At Uptown Eyes, we’re passionate about the look and function of eyewear. Every frame in our collection was individually chosen by us. We focus on independent vendors to share exclusive, trendsetting designs with our patients. Our gallery showcases a range of hand-made, customized, and quality frames.
We select designs from all around the world and we’re proud to represent a global community of people dedicated to quality craftsmanship.
Our opticians have years of experience helping patients find their style. Our goal is providing you–our patients, our fashion fans—with a premier experience.
Book AppointmentStyle Advice
When you walk through our doors, we take the time to see you—really see you. Eyewear is a passion and we want our patients to enjoy every moment of the experience. When you visit us to find your new favorite pair, we get started at the styling station. We review your prescription and lens options. Then, you can browse our collection or we’d be happy to select a few pairs based on your preferences.
A Close Fit For Quality
We incorporate digital measuring into our eyewear selection process to customize your fit. A precise fit is integral to how your eyewear looks and functions. When a measurement is off-center, you may not see it—but it can make a difference.
When your frames frequently slip or slide, it can be a distraction. When there’s a mismatch in a lens measurement, you can experience eye strain or blurred vision—even with an accurate prescription.
By customizing your fit, we make sure you get the most from your eyewear, so you can experience comfort in style.
Events for Exclusive Eyewear
Eyewear is our passion—and we have a lot of fun sharing new designs with our patients. We regularly host trunk show events to bring emerging trends straight to our shelves. It’s a chance to see the new hits before everyone else.
Our Frame Brands

Gotti
Götti eyewear aims to elicit the same aesthetic and sensual reaction one experiences when viewing a beautiful piece of jewellery or artwork. Each frame is intended to be more a piece of jewellery than an accessory. Unusual, distinctive shades and patterns are a hallmark of Götti eyewear, creating a fantastic piece to add to your collection.

Oliver Peoples
Since its founding in 1987, Oliver Peoples has carried forward its authentic brand, focusing on superior craftsmanship and timeless designs. Any piece in the infamous Oliver Peoples Collection will bring an old-style Hollywood feel to your daily ensemble. With an iconic look like Oliver Peoples, it is no surprise that their frames have made it to the big screen, sported by Uma Thurman in Kill Bill and Pierce Brosnan in Die Another Day.

Tom Davies
Each frame in the Tom Davies collection is handcrafted using the finest materials, taking 16 to 22 hours of detailed work to be brought to fruition. Tom Davies aims to bring you frames that fit properly, are comfortable, and bring luxurious style to your wardrobe without being outrageous.
Protect Your Sight From the Sun
No matter the season, your eyes need protection from ultraviolet rays that can damage your sight and increase your risk of eye diseases. Sunny days spent by the sea, sand, or snow can reflect glare into your eyes and damage your vision, so be sure to wear sunglasses whether you’re at the ski hill or the beach
Cloudy days don’t offer much protection either. UV rays can easily penetrate clouds, so overcast skies are not a reason to abandon your sun protection.
Even if you’re blessed with perfect vision, you still need sun safety. We offer a wide selection of sunglasses in both prescription and non-prescription options.
We have brands and styles to suit every member of your family. Come and see us today to pick your favorite pair.
Book AppointmentOur Sunglass Brands

100 %
The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross. Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers.

American Optical
The oldest optical company in American history, AO has been crafting eyewear since 1833. They created the first aviator and today, their products are still made in America, crafted at the company’s Chicago factory. Pilots, Presidents, and NASA space crews have worn the brand. Lasting style and carefully engineered comfort are hallmarks of AO.

Maui Jim
Maui Jim is the fastest growing American maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.
Visit Our Gallery Today
Our team of eyewear stylists and opticians are your guides. We want you to enjoy our collection as much as we do. That’s why we focus on getting an in-depth sense of your style and lens needs to provide personalized recommendations. We can’t wait to see you and take a browse through our gallery together.
Book an eye exam now to update your lens prescription.
Visit Our Location
Find us in The Shoppes at Steele Crossing shopping center, located on the northeast corner at the intersection of Joyce Boulevard and Steele Boulevard. Our space is between Smitty’s Garage and Scott Frame and Art.

Our Address
- 100 E. Joyce Blvd., Suite #104
- Fayetteville, AR 72703
Contact Information
- Phone: 479-966-4232
- Fax: 479-966-4251
- Email: [email protected]
Our Hours
Hours
- Monday: 8:00 AM – 5:00 PM
- Tuesday: 8:00 AM – 5:00 PM
- Wednesday: 8:00 AM – 5:00 PM
- Thursday: 8:00 AM – 5:00 PM
- Friday: 8:00 AM – 2:00 PM
- Saturday: Closed
- Sunday: Closed
Our Services
Our Brands
Explore our Eyewear Gallery




